When You’re Ready to Treat Sales Like a Leadership Role, not a Line Item
Meet the founder who’s helping businesses unlock next-level growth.
Sales Playbook Engineer. Fractional VP of Sales. Growth Architect
Ryan Cook is a sales strategist and executive advisor who helps growth-minded businesses stop guessing and start scaling — with systems that actually work.
As the former VP of Sales at a $20 million company, Ryan led the team through a decade of expansion, growing it to over $500 million. But the real story isn’t just the growth, it’s what that growth revealed.
The bigger the boat, the more places it can leak.
Every tier of growth brought a new set of challenges and a greater need for consistency and organization. That insight became the foundation of Ryan Cook Consulting.
Today, Ryan helps founders and sales teams build out the Custom Championship Playbook — a fully engineered sales system tailored to your business, your buyer, and your goals. It’s not just documentation. It’s the infrastructure for consistent success.
And the playbook is only part of the solution.
Through his Fractional VP of Sales services, Ryan helps businesses install that system, lead their sales team, and scale with clarity — without needing a full-time hire.
No pressure tactics. No plug-and-play scripts.
Just proven leadership, practical frameworks, and intentional growth.
He’s also the creator of Bizware.ai, a marketing automation platform that helps small teams generate and follow up with leads consistently without tech overwhelm.
As a fractional VP of Sales, Ryan works directly with founders and managing partners to:
Run weekly sales and pipeline meetings
Improve accountability and conversion rates
Design scalable onboarding and growth infrastructure
Bridge the gap between lead generation and revenue realization
“When sales has a leader, growth stops being random.”
— Ryan Cook
