Ryan Cook is a sales strategist and executive advisor to some of the most forward-thinking RIA firms in the country. With over 15 years of experience leading sales teams and building scalable revenue systems, Ryan founded Cook Consulting to fill a growing gap in the advisor space: true sales leadership without full-time overhead.
At $100M+ in AUM, firms don’t need more sales training—they need someone who can own the growth function, lead the team, and install systems that produce consistent, trackable results. That’s where Ryan steps in.
He combines executive-level leadership with deep empathy for the relationship-driven advisory model. No pressure tactics. No plug-and-play sales scripts. Just clarity, accountability, and results.
Ryan’s approach is shaped by years of experience in not just sales but also marketing strategy, helping advisory firms attract better prospects, clarify their message, and build systems that turn interest into action. That marketing-first mindset is also what led him to create Bizware.ai, a marketing automation tool built specifically for financial professionals. Unlike traditional CRMs, Bizware is focused on one thing: helping advisors consistently generate and follow up with qualified leads—without the complexity or guesswork.
By combining high-level sales leadership with proven marketing systems, Ryan ensures firms don’t just grow randomly, they grow intentionally.
Run weekly sales and pipeline meetings
Improve advisor accountability and conversion rates
Design scalable onboarding and growth infrastructure
Bridge the gap between lead generation and revenue realization
— Ryan Cook