Welcome to Ryan Cook Consulting
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Scale with Systems, Led by a Fractional VP of Sales
Your Custom Championship Playbook is the foundation and our Fractional VP of Sales services help you build it, deploy it, optimize it, and lead your team to consistent growth.
Why “Just Selling Harder” Isn’t Working
Without a well-built sales system, you’re pouring leads, effort, and money into a leaky bucket. Quantity isn’t your problem, consistent conversion is. Until you fix the foundation, more leads and more hustle won’t move the needle.
🎯 Inconsistent Results – Some reps win, some don’t. No one knows why.
🔁 No Repeatable System – Training fades. Gut feeling takes over.
📉 Stalled Growth – Deals drag, close rates drop, and forecasts lie.
It’s not about working harder. It’s about building smarter.
What Does a Fractional VP of Sales Do?
More Than a Playbook, A Proven Leader to Help You Use It
Building a system is only the beginning. As your Fractional VP of Sales, we help you embed it into your team’s daily rhythm.
WHAT WE OFFER
Core Services
Team Leadership and Accountability
Weekly calls. KPI dashboards. Performance improvement.
Sales Process Design
Map and document a scalable sales pipeline tailored to advisory relationships.
Growth Infrastructure
Conversion systems. CRM strategy. Acquisition, Retention and Expansion playbooks.
Why It Works
Not Just a Coach. Not Just a Trainer.
Your Embedded Sales Leader.
Sales TRainer
Experience
Weekly Accountability
Runs Pipeline Meetings
Builds Scalable Systems
Strategic Input
Sales Coach
Experience
Weekly Accountability
Runs Pipeline Meetings
Builds Scalable Systems
Strategic Input
Cook Consulting
25+ years' Experience
Weekly Accountability
Runs Pipeline Meetings
Builds Scalable Systems
Strategic Input
The playbook is your tool. Fractional sales leadership is how you wield it.
Testimonials
"Ryan Cook, helped our business learn how to be sales professionals. We learned consistent methods to be able to increase our efficiency in the sales process to provide a seamless customer experience where both parties were satisfied. The skills the team has learned are used in our business every day and we are better suited to listen to our customers and find ways to better help. Would definitely recommend!"
"We've been working with Ryan Cook for the past three months, and the impact has been transformative. His guidance in crafting a sales playbook dramatically increased our sales. Ryan’s invaluable advice, 'Your customer buys what they want, not what they need,' has not only helped us close sales we previously lost but also improved our lead qualification process, saving us time and money. I highly recommend their services if you're looking to enhance your sales strategy."